How Can Businesses Benefit From Alternative Data Web Scraping?

WebscrapingAPI on Oct 27 2022

Businesses today- especially the financial sector- utilize data to get a bird's eye view of their environment and guide investment decisions. Progressing accurate and effective company growth and providing investors with confidence have been the two guiding motives to seek a better view and clarity on data and market statistics.

Until recently, businesses relied on conventional data sources such as press releases, SEC filings, earnings reports, and credit ratings to acquire data and gain a better market perspective.

Firms today want quick and easy access to mass data to track company performance, assess market trends, and identify potential investments. 

Web data can include information on company websites, such as earnings releases and press announcements, and data from third-party sources, such as news outlets and stock analysis firms.

One of the most valuable sources of information for hedge funds and investors might be news data extraction- they can use this data to monitor market trends and navigate investment decisions. Thanks to technology and software like data scrapers, large-scale structured and unstructured web data may now be ingested, analyzed, and analyzed from innovative and unexplored sources. 

With this access to alternative data, organizations and institutes gain a greater understanding of the facets of the sector they are in and get an informed source of data to navigate their future actions and strategies.

What is Alternative Data?


Alternative data is data that is extracted from non-traditional data sources. This can include consumer data from social media, data extracted from web scraping, and other data obtained from non-traditional sources.

Why Is it Used?


Traditional methods of analyzing financial data cannot keep up with the speed and volume of data available today. That is why investors increasingly turn to alternative data to gain an edge in the market. Understanding how people talk about a company or sector online can better understand future performance.

Sources of Alternative Data

Businesses can use different alternative data sources to gain insights into their operation, including social media data, sensors, and transactions.

Alternative data can be a valuable tool for businesses, providing insights that would not be possible with traditional data sources. For example, alternative data can track customer sentiment, diagnose problems early, know current market trends and understand how products are used.

There are many different types and sources of alternative data, and the most helpful sort for a business depends on its needs and aimed direction for growth.

Some of the most common types of alternative data include:

  • Social Media

This data can come from various sources, including Twitter, Facebook, and Instagram. It can track customer sentiment, understand how products are used, and identify potential problems.

  • Sensor Data

This data can come from a variety of sensors, including those in phones, cars, and homes. It can track product use, understand customer behavior, and diagnose problems early.

  • Transaction Data

This data can come from credit card transactions, e-commerce data, and point-of-sale data. It can understand customer behavior and market trends and identify potential fraud.

How is Alternative Data Generated?


While traditional data sources are essential, alternative data can give analysts a complete picture of a company and its prospects.

One way that alternative data is generated is through social media. Companies can track brand and product mentions on social media platforms like Twitter and Facebook. This data can then be used to understand customer sentiment about a company's services and products.

Web traffic data is another source to garner alternative data. This data can be used to understand how customers interact with a company's website. Getting a grip on customer behavior and preferences is valuable, and tailoring your business accordingly afterwards.

Alternative data can give analysts a complete picture of a company and its prospects. This data can be used to understand customer behavior, track a company's growth, and make better investment decisions.

While alternative data can be helpful, it's important to remember that it can also be noisy and difficult to interpret. As such, it's essential to use alternative data responsibly and in combination with other data sources.

Benefits of Using Alternative Data


Using alternative data can be highly beneficial for businesses and organizations. It can help them to make better decisions, improve operations, understand their customers better and increase the overall financial health of a business. Here are some key benefits of using alternative data:

  • Make Informed Investment Decisions

Because alternative data can provide you with more information, you can make more informed investment decisions. This can help you avoid costly mistakes and improve your overall investment performance.

  • Gain Insights Into User-trends

Alternative data can help you track consumer data to gain insights into market trends that you wouldn't be able to see otherwise. This is because it includes data not typically captured in traditional data sources. This can help you better understand where the market is heading and help you make more informed investment decisions.

  • Improve Operations

Alternative data can also help businesses and organizations to improve their operations. It can help to identify issues and bottlenecks and can also help to optimize processes.

  • Understand Customer Habits

Hedge funds and investors can access mobile data to track consumers' movements and assess their spending habits. Mobile data can include information on where people are going, what they buy, and how much money they spend.

  • Generate New Ideas

Alternative data can also generate new ideas. It can help businesses and organizations identify new opportunities and brainstorm new solutions to problems.

  • Get an Edge Over Your Competition

Alternative data can give you an advantage over other investors who are not using it. This is because you will access the information they don't have. This can give you a significant advantage in making investment decisions.

What Obstacles to Watch Out For When Considering Alternative Data

Web scraping has become increasingly popular as a means of obtaining alternative data. However, before embarking on a web scraping project, there are some potential drawbacks.

Potential to get blocked by a website. If a website detects that you are scraping its data, it may block your IP address. This can be a significant problem if you rely on web scraping for your business. The time it can take to set up a web scraping project. Depending on the size and complexity of the project, it can take some time to get everything up and running. This can be a problem if you need to obtain data quickly.

Web scraping can be a bit of a messy process. It can be difficult to obtain clean and accurate data, and you may need to do some cleanup before using the data for your purposes. These headaches often inhibit many from diving into the realm of scraping data. However, with the right tool and software, these obstacles are overcome with relative ease. 

Therefore, choosing the right software capabilities to not only realize these obstacles but have the technical capacity to overcome them becomes of paramount importance. 


Here is a quick list of the most relatable alternative data questions to kick-start your expertise in the field:

  1. What is alternative data?
    Alternative data can be used to understand or measure a company, sector, or economy. This can include data from social media, satellite imagery, wearables, and more.
  2. How can alternative data be used?
    Alternative data can be used for various purposes, including monitoring trends, understanding customer behavior, and detecting early signs of financial distress.
  3. What are the benefits of using alternative data?
    There are many benefits to using alternative data, including gaining insights that would not be possible with traditional data sources, getting a more comprehensive view of a company or sector, and detecting trends early.
  4. How can I get started scraping alternative data?
    If you're interested in using alternative data, there are a few ways to get started. You can purchase data from a data provider or access data through a platform like WebScrapingAPI.

What is Web Scraping?


Web scraping is a popular method for alternative data scraping. By automatically extracting such data from websites, investors can get a real-time view of what is occurring in the market.

Scraping data is not without its challenges; however–it can be time-consuming and difficult to ensure that the information is accurate and current.

Nonetheless, alternative data can be a valuable addition to your investment strategy; understanding how to collect and use this data will undoubtedly lend a competitive edge to your organization.

3 Scenarios When Scraping Alternative Data Comes in Handy

Web scraping is a great way to collect alternative data. You can use it to gather data from websites that don't have an API or that have an API that doesn't provide the data you need. You can also use web scraping to collect data that is not available through any other means. There are many different ways to use web scraping to collect alternative data.

Here are just a few examples:

1. Collecting data from websites that don't have an API: If a website doesn't have an API, web scraping is the only way to collect data.

2. Collecting data from websites that have an API but don't provide the data you need: Sometimes, a website will have an API but won't give you the specific  information you're looking for. In these cases, web scraping can be used to supplement the data you're able to get from the API.

3. Collecting data unavailable through any other means: Some types of data cannot be collected through any other means than web scraping. This data may be located on a website that doesn't have an API, or it may be collected from a website that has an API but doesn't provide the specific data you're looking for.

Web scraping is a powerful tool that can be used to collect alternative data. If you're looking for data that isn't readily available, web scraping is worth considering.                                                                                                         

What To Consider When Choosing a Web Scraping Tool?

First, consider what kind of data you need to scrape: If you need to crunch large amounts of data quickly, you'll need a powerful tool to handle the volume. If you need to scrape data from a constantly changing website, you'll need a flexible tool that can take regular updates.

Second, consider your budget: Some web scraping tools are free, while others can be expensive. Starting, it's probably best to choose a free tool. However, if you're looking for a more powerful tool, you may need to invest in a paid tool.

Finally, consider your skills and expertise: If you're not very technical, you'll need a tool that's easy to use and doesn't require a lot of coding. On the other hand, if you're more technical, you may be able to use a more complex tool.
There are a lot of different web scraping tools available on the market, and it can be challenging to know which one to choose. Regarding alternative data, there are a few key factors to consider.



WebscrapingAPI is a tremendous one-stop suit capable of processing and scraping data according to every criterion.  

WebscrapingAPI makes it simple to scrape alternative data from web pages and extract data swiftly through the prowess of their 100M+ Rotational Proxies. You can quickly obtain the information you require with a few clicks. If you are looking for great alternative data vendors for web data scraping, WebScrapingAPI has got you covered. Automated testing of web applications is also possible thanks to the Python package provided by the software.


When compared to other scraping programs on the market, WebScrapingAPI offers the following features:

  • Web scraping 360

All web scraping jobs and use cases, including market research, pricing monitoring, transport fare data, real estate, financial information, and many more, are fully covered by the Web Scraper API.

  • Extraction of Formatted Data

With the help of our custom extraction rules functionality, you may obtain structured JSON data in a single API call based on your unique requirements. Easy data flow creation will provide your business with a competitive edge.

  • Interactions in JavaScript

Use JavaScript websites like a pro by waiting for components to load, clicking, scrolling, and running custom JS code on the target page of your web scraping operation to obtain accurate data.

  • Security

To find harmful material or compromised data, create automated data extraction flows from any website using many websites simultaneously.

  • Screenshots of data

Include high-resolution screenshots of the web pages or page sections you want to target in your tools or applications. The Web Scraper API may return screenshots, unformatted JSON, or raw HTML.

  • Business-grade scaling

By using hardware or software infrastructure, we eliminate wasteful costs. With cloud infrastructure, you can quickly and easily collect precise data on a large scale.

The ease of use of WebscrapingAPI is one of its many assets. Users can use the software even with no prior experience or expertise in the field of Web Scraping. 

Why WebScrapingAPI Solves All Your Needs

Using online scraping tools to access alternative data sets is the ideal option, as it allows businesses to get thorough market research and monetize their brand without jeopardizing the security of customer data.

Fortunately, using WebscrapingAPI, you can access alternative data sets with minimum ease and use them to accelerate the trajectory of your business and substantiate your financial ventures.

Additionally, all of these features have free trial periods where you can use them. In contrast to many businesses, WebScrapingAPI offers all of its core capabilities throughout the trial period.

WebscrapingAPI is your one-stop solution that provides manifold benefits to its users and businesses. Start your free trial today and see what we're talking about.


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